# identity.md

## Organization Overview
- **Company Name:** OMG Candy Store
- **Mission:** To share a love for candy, the beach, and fun, offering a modern, dreamy, and nostalgic candy store experience in Charleston with thousands of selections to make every soul smile.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Located in Charleston, SC. Details forthcoming regarding the founding date.
- **Size and Scale:** Features 192 custom candy drawers and thousands of additional candy selections.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Founded by a local family, including a senior global marketing executive with nearly two decades of corporate experience and a spouse with a background in the food and entertainment industry. (See also: [About Us](https://omgcandystore.com/pages/about-us))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Driven by a passion for candy, the beach, and fun, fostering a joyful and nostalgic experience for customers.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a retail candy store offering a vast selection of sweet, sour, salty, gummy, chocolate, nostalgic, and international candies, with options for events.
- **Location(s) and Geographic Presence:** Primarily located in the heart of Charleston, SC.
- **Key Partnerships and Affiliations:** Details forthcoming.